If you’re looking for a meticulous Hair Salon Dubai experience—sleek keratin, repair-focused hair botox, clean cuts that keep their shape, and colour that reads “expensive” in real light—It’s Beauty stands out for its Russian-trained team and disciplined technique. Appointments are confirmed fast, pricing is agreed before work begins, and every service is sequenced with purpose: consistent sectioning for hair, controlled heat passes, and tidy finishing checks in natural light so the result behaves outside the salon, not just under a ring lamp.
Why the Russian approach works in Dubai
Dubai throws your hair and nails between heat outdoors, dry AC inside, and coastal humidity. The team builds resilience into the base work: tension stays even, sections are micro-clean, and tools are used with intent. That foundation means smoother blow-dries that last past lunchtime meetings, gel polish that keeps crisp edges into the next week, and shapes that don’t “puff” the moment you step outside.
Hair smoothing & repair—choose the finish you want
Keratin treatment is for frizz control and a sleeker line; hair botox restores softness and bounce without forcing hair pin-straight. In practice, your stylist calibrates formula strength, temperature, and number of passes to a brief you can point to: pin-straight, polished with movement, or natural but calmer. Typical wear is ~3–4 months for keratin and ~2–3 months for hair botox; both come with realistic aftercare you’ll actually follow (wash rhythm, heat guidance, one or two products that fit your week).
Haircuts that hold their outline
Cuts begin with how you actually wear your hair—parting, density, face shape, and styling time you’ll tolerate on a weekday. Elevation and graduation are placed so weight sits where it helps, not where it swells. Fine hair gets structure without aggressive thinning; thick hair gains control without a blocky perimeter. The finish is checked from more than one angle in natural light; small corrections now prevent big fixes later.
Colour that serves the cut—and your routine
Balayage adds depth and a soft grow-out; highlights lift the face frame for photos and meetings; global colour gives an even, glossy canvas. Tone is agreed up front (cool, neutral, or a warm touch that suits your skin), and if you’re lifting multiple levels, bond care is built into the plan so hair stays strong enough to carry the shade. Gloss or toner appointments are mapped between major visits to keep the finish consistent.
Scalp therapy that simplifies styling
A short consult covers wash frequency, water temperature, product build-up, sun exposure, and stress spikes. Protocols are simple—light exfoliation where needed, soothing where skin reacts—and they pair well with keratin or hair botox so roots feel cleaner longer and blow-dries last.
Extensions without the drama
Shade and texture are matched precisely; placement respects your hairline and density; blending is verified on straight and wavy finishes. Maintenance follows a realistic calendar, and removal is clean when it’s time. Whether you want discreet fullness or real length, you leave with a stable shape on day one.
Russian manicure & pedicure: clean margin, long wear
That crisp, close-up cuticle line comes from careful e‑file prep and exact application. Colour lays smooth, edges stay sharp, and removal remains gentle to protect the nail plate for future sets. Pedicures follow the same logic, with shaping that works for both sandals and heels. If you’re doing hands and feet in one visit, the desk sequences services so you’re not waiting between chairs.
Brows, lashes & makeup that respect your features
Brows are mapped to bone structure, with tint or lamination used only when needed. Lash lifts open the eye without heaviness; extensions are available for lightweight presence. Makeup follows your brief and the lighting you’re heading into—office to dinner calls for a lighter base and clean definition; event nights need structure that photographs well.
Where to Find It’s Beauty (Dubai & Abu Dhabi)
Here’s a quick location guide so you can choose the branch that best fits your commute and schedule.
| City | Area / Building | Floor / Unit | Notes |
| Dubai | The One Tower, Dubai Internet City | 10th floor, 1003 | Metro-friendly tower on Sheikh Zayed Rd |
| Dubai | Marinascape Mall, Trident Tower (Dubai Marina) | G floor, Shop 5 | Easy access for Marina/JBR |
| Dubai | Iris Bay Tower (Business Bay) | 14th floor, 1405 | Clear lift/wayfinding; taxi drop at main entrance |
| Dubai | Sky Gardens Tower (DIFC) | Floor C, Office C4 | Near DIFC venues |
| Abu Dhabi | Waterfront Tower A | — | Central Corniche-side tower |
All locations operate 10:00–22:00 daily; same-day slots are often available—call +971 55 402 7491 for quick guidance on parking and the fastest entrance.
What your visit actually feels like
You book online and get confirmation immediately. A focused consultation sets the look, timing, and price—no surprises later. Services run to the plan because prep is clean and steps are sequenced; stylists verify hair in natural light and nail edges before top coat. At checkout, the number matches what you agreed unless you requested extras and approved them. You leave with a short aftercare plan and a sensible rebook window to keep you in the “good phase.”
Aftercare you’ll actually do
Keratin: sulphate-free shampoo, moderate heat, and spaced washes. Hair botox: gentle cleansing and a weekly light mask through the mid-lengths. Colour: cooler rinse water and a gloss before fading shows. Nails: daily cuticle oil and a refill rhythm that protects the base. A practical habit—take two natural-light photos the morning after and again two weeks later—gives you and your stylist hard proof for fine-tuning.
Booking, Hours & First-Time Offer
You can book online in minutes and get a fast confirmation. Salons operate daily from 10:00 to 22:00, with a new-client promotion (up to 50% off) highlighted across the site—handy if you want to try keratin, colour, or a manicure before committing to a maintenance cycle. For quick questions or last-minute changes, the front desk answers via +971 54 247 8604 and email.
Hygiene & Product Standards
Nail tools are autoclave-sterilized and paired with single-use files, while gel systems list pro brands like Luxio (and MAL) on service pages. That combo—clean prep, proper sterilization, and predictable products—explains why manicures keep crisp edges longer and why removals stay gentle on the nail plate over multiple refills
Who books here
People who value precision, timing, and results that hold up in Dubai: consultants between meetings, creatives before shoots, parents on a tight school run, and travellers moving between Dubai and Abu Dhabi. If you want clean technique without fuss—and finishes that behave in real life—this is your spot.
Bottom line: It’s Beauty combines Russian mastery with a streamlined client journey. For hair that resists frizz, colour that looks premium in daylight, nails that stay neat longer, and brows/lashes that frame rather than overpower, you get disciplined prep, calibrated execution, and results that last.






